An ongoing series in which we guess at the published stories which may have been attached to a randomly selected news photo from the previous week:

Search for New Menu Item Sends McDonald’s, NASA to Mars
Is Martian dirt delicious? In a bold move, McDonald’s is betting its Wall Street credibility (and $18.7 billion dollars) that it is.
This week, NASA’s Phoenix rover successfully landed on the surface of Mars, equipped with a robotic, spatula-like arm, eight specially designed Kenmore® microwave ovens, and an innovative, electronic “mouth”, complete with 18 thousand “taste sensors”, designed to analyze cooked dirt samples for deliciousness and transmit the results back to the Johnson Space Center in Houston.
McDonald’s core menu has remained relatively unchanged since the introduction of Chicken “McNuggets” over twenty years ago, and while the chain has extensively promoted new items like the “McRib” sandwich in the decades that have followed, none has managed to maintain a strong consumer following.
In response, McDonald’s executives were forced to think outside the box. “After the Big and Tasty failed, I was emotionally devastated. Finally, I just said ‘There’s nothing else we can deep-fry on this planet. Let’s go to Mars and see what we dig up’”, said Vice President of Sandwich Marketing and New-Product Development, Brad Foster. “I guess I should mention,” he continued, “when I said this, I was extremely drunk at the holiday party and there was a lot more profanity involved, so I didn’t really think that there was a chance in hell that we would actually look for a new product on another planet. But then, somehow, NASA actually came to us.”
NASA first approached McDonald’s with an offer to work in conjunction to develop and market an “out of this world” soft drink should the Phoenix rover discover any human-consumable substances in liquid form on Mars. “We were definitely tempted,” said Vice President of Communication and Business Development, Marcia Lawson, “but we really felt that we already had an ‘out of this world’ beverage in Sprite, so, in the end, we declined.”
NASA was persistent. “They came back with a sandwich idea,” said Vice President of Mid-Atlantic Operations Excluding Northern Virginia, Jim Pulaski, “and we were immediately smitten; the very concept of cooking up a piece of another planet and eating it? It would be making fast food history; we couldn’t resist.”
The earliest prototypes, at McDonald’s insistence according to insiders, involved several different variations of a basic concept: an immigrant laborer equipped with a jet pack and basic kitchen implements. After several years of “disappointing and occasionally fatal” test results, NASA officials were finally able to convince McDonald’s executives to accept the Phoenix rover as a robotic alternative.
The most complex component of the rover to develop, according to NASA engineers, was the electronic “mouth” which scientists developed to replicate the taste buds of Battleboro, North Carolina’s Bud Francis, a self-described “part-time musician”, who won the honor by accumulating the Illinois, Indiana and Kentucky Avenue pieces in McDonald’s 2007 Monopoly promotion.
“If the taste sensors indicate that oven-baked Martian dirt is delicious, as we believe they will, we plan to have that dirt incorporated into a sandwich no later than 2010,” said McDonald’s President of Non-Global Product Development Steven Rutherford. According to strict McDonald’s naming conventions, the sandwich would unfortunately be required to be marketed as the “McMarsDirt”.
If the sandwich is put into nationwide distribution, NASA estimates that as many as 17 McMarsDirts could be served up in this decade.
The cost of the project ($18.7B) was initially seen as cost-prohibitive by many investors, but the bi-partisan Gates-Johnson “Hamburglar” Bill which passed the Senate Finance committee on Monday, and appears to have the necessary votes in both the Senate and the House, seeks to cover more than $18.69 billion of the cost in taxpayer subsidies. In order to reap these benefits, a provision in the bill specifies that the fast food giant must maintain a permanent facility aboard the international space station and within the National Holocaust Museum for at least 4 months.